![]() Visualization can be insufficient or ineffective, thus messages can be transferred well or they can be wrongly transferred. Many businesses use infographic elements that are hard to digest and understand. Infographics can be used in visualization to enhance data interpretation and knowledge discovery. Today, people learn faster and remember things more efficiently and effectively through the use of text and visuals than using the conventional textual method alone. Infographics is a visual representation of data. Infographic, public transportation, design principle, visualization Abstract ![]() Razak Faculty of Technology & Informatics,Ĭomputing Department, Faculty of Communication, Visual Art and Computing Universiti Selangor, Bestari Jaya, 45600 Selangor, Malaysia It can certainly make the stats more shareable and nice to look at online or in print.Advanced Informatics Department, Razak Faculty of Technology and Informatics, Universiti Technologi Malaysia, 54100 Kuala Lumpur, Malaysia That said, if you still want to create a graphic with some simple stats in, that has nice illustration, that’s fine too. One-off stats not related to each other are more difficult. It will feel a bit pointless and over-designed if you only have three simple statistics.Ĭomparative statistics work well, as do trends over time. That way there’s less room for misinterpretation of the data.įinally, consider that if your data is too basic, it will be very hard to make the infographic very good. If you already have your key points from the data and you know the statements you want to illustrate, and you don’t have an infographic artist available (they are unfortunately quite hard to find), consider doing wireframes for the infographic, and providing those to any good digital designer, as you would with a website. And then to use the good graphical techniques to turn it into an infographic. A specialist skillset is required to analyse and interpret data, to make it into something meaningful, to weave a story and insights from a table of numbers. You may have worked with the designer many times before on other design projects, but if you’ve never asked them to create an infographic, be aware it is not as easy as it seems. In my experience, many designers will suggest they’re happy to be provided with a spreadsheet and to illustrate the key points, but it’s very rare that that will work well. Or, you’ll need to have done the data analysis already. You’ll also need a designer who is good at data analysis. It’s not just straightforward illustration, making something look pretty. So, when you need to commission an infographic, make sure your designer understands these principles. Without these, it really isn’t an infographic. What follows are some of the techniques infographic artists can use to accomplish this task – to make cognition easier through graphical means. The latter might improve sharability vs not having any image, but it won’t aid understanding of the message by its readers. If they’re not making it easier, then all they’re doing is creating an illustration to accompany your message, and you’re going to have to spell it out to people in text anyway. The reason infographics are useful for marketing is that they can summarise your key messages better than any sentence, and make it easier to get those messages into people’s heads. So this is the interesting bit, and where many infographics fail. …”They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.” An early infographic that made a difference was one in 1857 by Florence Nightingale, persuading Queen Victoria to improve conditions in military hospitals, through the Coxcomb chart, a combination of stacked bar and pie charts, depicting the number and causes of deaths during each month of the Crimean War.īack to the Wikipedia definition of an infographic: In fact, cave paintings can sometimes be considered to be infographics. ![]() It doesn’t have to be some flashy interactive designer illustrated thing. That includes maps, simple bar charts, word clouds. “Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly” So I thought I’d better make sure I knew what I was talking about and understand what is and what really isn’t an infographic. I’ve always been one of those people who gets annoyed at faux infographics, like badly illustrated text claiming to be an infographic. I’ve always loved data, charts, graphs and illustration.
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